Equal parts business strategist and creative lead, I relish using compelling design to drive innovative ideas to market. I have built teams, products, and companies from the ground up. This has entailed integrating best business practices with creative vision to captivate customers and enhance profitability.
I love to work collaboratively with both teams and clients directly while also having a people-focused lens. Empathy is key to delivering growth and engagement for brands both online and offline.
My expertise ranges from design focused digital transformations to experiential experience design. I have worked across a wide range of industries such as health and wellness, finance, CPG and fashion.
BFA from Syracuse in both Communication and Advertising Design.
IF YOU ARE A BRAND I will refine your voice. Having brought multiple successful products to market myself, I have a unique perspective on what makes a business succeed.
IF YOU ARE AN AGENCY I deliver results. An experienced freelancer at both design and advertising firms, I am brought in to generate original ideas and designs or to manage teams, clients and provide strategic direction. I am happy to work quietly on a team or be a client-facing lead, either way I leave the ego behind.
EXPERIENTIAL Retail Brand Strategy, Marketing & Management Digital & Print Media SEO,CRM,CMS & Social
“A creative + broad thinker with the background and industry knowledge to get what you need done - period.”
“Hope is fantastic! She makes the process easy for the client, the end product was awesome and true to brand.”
“She delivers great work that’s spot on - totally gets strategic direction and brand development.”